Examples of a referral system

and how you can decide which one fits with you


Referral systems are one of the best ways to use the power of word of mouth in your best interest. Last week we discussed the reason you should consider implementing a referral system in your own business. This week we’d like to give you some suggestions to consider.

Not every business is suited for every referral system, and a good system is completely customisable. Whatever creative way you can think of to help your clients recommend you to their friends is worth giving a try. When those creative referral tactics start to deliver consistent, reliable results, you’ve built yourself a system. Keep that in mind when you’re brainstorming about how to set up your referral system. Come up with several things you can try. Then also make sure to build in a way for you to know whether or not it’s working. Next, track, analyse, optimise.

The first example up for consideration in your implementation time this week is mostly for businesses that can make use of economies of scale. Does it cost you a lot more to deliver your product to one more person? If the answer is no, this referral system is for you. It works great for trainers and public speakers and generally businesses who don’t work one-on-one with people.

Do you think you could apply this referral system in your business and how? Let us know in the comments below.

The second referral system relates to businesses working with a membership. Mostly memberships in a physical place, but we’re sure that with a little creativity you could apply this to other memberships as well.

Do you think you could apply this referral system in your business and how? Let us know in the comments below.

These examples serve as a way for you to see that there are a lot of possibilities to apply a referral system in your business. It doesn’t have to be either of these, let your creativity and your imagination run wild and find a system that works for you and your business.

Press play on your potential,

The BizKaizen Team

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Comments (4)

  1. Diederik Bakker June 23, 2017 at 9:29 am Reply

    These are great referral systems. I think I can use them for Information Products or continuity programs but I’m not sure if it will work the same. What do you think?

    1. Anne Somsen June 26, 2017 at 8:31 am Reply

      They might not work exactly the same, seeing as these are technically designed for more physical products, but I’m sure that with a bit of creativity you can edit them to work for online products as well. For example, instead of having someone show their friend around in your gym physically, you could create trial passes for your online members friends. The pass could give them access for a certain number of days and the friend could chat with them and show them around that way.

  2. Arvid Kuipers June 24, 2017 at 7:10 am Reply

    The ticket-for-your-friend referral might work for me. In a different way because of an online-membership site. But it would need lots and lots of content first. More than a guest member can digest in the time-span of a free ticket. Good to think about.

    1. Anne Somsen June 26, 2017 at 8:35 am Reply

      Hey Arvid, thanks for your comment! Yes, you’ll need at least some content. However, you could also choose to have a small amount of content, enough to have them realise they NEED more of it, and then drip new content to them weekly. That way your customers don’t become overwhelmed and you don’t need to wait until you’ve created a bunch of content.

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