How to Create an Engaging eBook

that brings in lots of new leads


A few weeks ago we wrote an article about the importance of opt-in magnets. We then discussed the video format of such a magnet. Today we’d like to discuss a different option: the eBook.

People consume content in different ways, and though for some video is the perfect vehicle, others prefer to read. That’s why it is always a good idea to have your opt-in magnet ready in different formats, so that you can appeal to people with different styles of consuming content.

Besides being a different format, and eBook can also convey much more value than a video can. You have more space to explain your points, and the threshold for reading an eBook is slightly higher than simply watching a video, so you can expect your audience to be a little more engaged.

Simply because an eBook requires more effort, it is a great way to qualify your leads. Someone who is willing to go through the entire book is potentially worth more to you than someone who just watches five minutes of video. The person who read the book is obviously more engaged and nearer to a point where they will consider buying from you.

If you do it right, you might even gain some passive income out of eBooks. Wondering how to do this? Check out the video below.

Press play on your potential,

The Open Circles Team

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Comments (5)

  1. Arvid Kuipers-van den Oord June 8, 2017 at 6:12 am Reply

    Great video. And right – on – time, as I am about to finish my first eBook. Super

  2. Bastiaan Anthonie Baaij June 25, 2017 at 11:47 am Reply

    Hi Nisendeh,
    Thank you for sharing this High valuable content. I really was in need of this and it helped to step over my own tripwires that i was familiar with in my self. Started writing already with a book and ebook in mind and action.
    Working with this strategy I know I

  3. Bastiaan Anthonie Baaij June 25, 2017 at 11:50 am Reply

    – -I was not ready sending – hick up on my phone – so I know with this strategy I will be able to create my ebook and book. Will also start the writing your book course as you advised. Thanks and sending you and your wife plus the team a wonderful day! Musical happy and Healthy greetings Bastiaan Anthonie Baaij

    1. Anne Somsen June 26, 2017 at 8:37 am Reply

      Thanks Bastiaan and good luck with your book and ebook! Let us know how it goes and if you have any questions we might be able to help you with.

  4. Bert Hogenes August 10, 2017 at 8:05 pm Reply

    Thank you Nisandeh for sharing your knowledge and expertise on this subject. I already had the idea of writing an eBook and this video gave me so much important information!

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